Qualitative questions take longer to answer. Survey respondents don’t always have the patience to reflect on what they are being asked and write long responses that accurately express their views. It’s much faster to choose one of several pre-loaded options in a questionnaire. Using quantitative questions helps you get more questions in your survey and more responses out of it.
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Qualitative research is a broad field of inquiry that uses unstructured data collection methods, such as observations, interviews, surveys and documents, to find themes and meanings to inform our understanding of the world.  Qualitative research tends to try to uncover the reasons for behaviors, attitudes and motivations, instead of just the details of what, where and when. Qualitative research can be done across many disciplines, such as social science, healthcare and business, and is a common feature of nearly every single workplace and educational environment.