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-- Think analytically. A brand should provide something that warrants attention on a consistent basis, something your audience wants and is not getting from your competitors.
-- Maintain your brand. One rule of thumb is that when you start to become tired of your logo, tagline, and branding efforts, that's most likely when they are sinking in with customers.
-- Don't try to appeal to everyone. Typically, the best you can do is to focus on the niche market for your product.
-- Know who you really are. Know your strengths and weaknesses through honest analysis of what you do best.
-- Fully commit to branding. Treat all functions of the company, from product development to sales, as integral aspects of your brand.
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